IDDBA 2025

Reveal new pathways to growth with NielsenIQ

Stop by and see us at booth #4151!

June 1 – 3 | New Orleans, LA

NIQ is Better For™ building successful growth strategies

NIQ passionately supports emerging CPG brands by providing an ecosystem of support that fosters creativity, collaboration, continuous learning, and growth.

Increase ROI

Win over more retailers

Optimize pricing and promotions

Drive product innovation

Strengthen shopper loyalty

See NIQ on Stage

Capturing the Gen Z Fresh Spend

What’s In Store Live Workshop

Sunday, June 1st, 2025 @ 1:50 PM

Gen Z, known for its transformative spending habits, is shaping up to be a dominant force in retail. Comprising nearly 25% of the population, they are projected to lead consumer spending by 2030. If you’re aiming to grow with Gen Z, having a Full View™ of their unique shopping behavior within perishables and what lies ahead is essential. Join experts Colleen McGinnis & Monica Burton for Capturing Gen Z’s Fresh Spend, as they reveal critical insights into this generation’s approach to fresh goods.