Private label or name brand? In Canada, the answer is increasingly: BOTH.
Canadian consumers are rewriting the rules of brand loyalty. According to NIQ’s latest global study, 42% of Canadians say they’re buying more private label products than ever before—mirroring a global trend that’s reshaping the retail landscape. But this isn’t just about value. With 72% of Canadians viewing private labels as good value for money and 68% seeing them as viable alternatives to name brands, the stigma once associated with “store brands” is fading fast. At the same time, national brands are regaining momentum, with top-tier players outpacing private label growth in key categories. The result? A uniquely Canadian opportunity for collaboration over competition.
From shelf space to shared success, the future of Canadian retail lies in finding harmony.
Finding Harmony on the Shelf: A uniquely Canadian lens on the global private label and brand evolution offers a deep dive into how Canadian retailers and manufacturers can thrive together. With insights into generational spending shifts, omnichannel shopping behaviours, and the rise of retail media networks, this report is a strategic guide to navigating a more democratized brand landscape. Whether you’re looking to protect brand equity or expand private label reach, the path forward is clear: mutual growth through smart, symbiotic strategies.